BGR Group

BGR Group, a leading bipartisan lobbying and consulting firm in Washington, DC, needed a refreshed digital presence that reflected their authority, credibility, and professionalism. Design In DC redesigned their corporate website with a clean interface, intuitive navigation, and a modern content management system for easy updates. The goal was to provide a platform that matched the stature of their high-profile clientele and showcased their services clearly.

Research & User Insights

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  User Research:

  Benchmarking competitor lobbying/consulting firms, content audits, and user journey mapping
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  Target Audience:

  Policymakers, corporate executives, media outlets, and potential clients
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  User Personas:

  Government officials seeking policy expertise, corporate leaders exploring lobbying services, journalists researching the firm

Research indicated that BGR’s old site felt outdated and text-heavy, making it hard for visitors to quickly identify services, case studies, and team expertise. The redesign was centered around simplifying navigation and creating a visual hierarchy that highlighted the firm’s credibility.

Problem Statement

• Outdated design that did not reflect BGR’s reputation and influence
• Difficult content management process for staff
• Poor mobile experience and limited responsiveness

Final Outcome & Impact:

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  Before vs. After UI Comparison:

  From a dated, text-heavy layout to a sleek, responsive corporate design
• Improved accessibility and mobile performance across all devices
• Streamlined CMS for quick updates by internal staff, reducing dependency on developers

The new BGR Group website now reflects the firm’s prestige and professionalism. With improved design, mobile responsiveness, and a streamlined content structure, BGR can confidently showcase its expertise and strengthen its credibility with government and corporate stakeholders.