Hilton

Design In DC supported a digital refresh for Hilton’s luxury residences by creating a sleek and modern site to reflect their elevated living experiences. The new platform features custom designed elements such as intelligent hotel search, loyalty program integration, and an optimized booking engine, all structured to provide an optimal design and user flow focused on maximizing online booking conversions.

Research & User Insights

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  User Research:

  (Not explicitly listed on the original, but implied via “digital refresh” & “optimizing user flow”)
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  Target Audience:

  Potential residents, loyalty program members, travelers
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  User Personas:

  High-end travelers, loyal customers seeking premium experience

Hilton’s digital refresh aimed to elevate the user experience by using modern design, smarter content structure, and integrated booking systems.

Problem Statement

• The existing site lacked features to streamline booking, search, and loyalty integration
• Needed a more modern visual identity to match luxury residences

Final Outcome & Impact:

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  Before vs. After UI Comparison:

  Visual & feature upgrades to align with luxury brand
• The integration of smart hotel search, loyalty features, and booking engine enhanced conversions

The Hilton project demonstrates how modern UI/UX, integrated loyalty systems, and optimized booking workflows can elevate a brand’s digital presence and drive better user engagement and conversions.