Solar Landscape

Solar Landscape, a national leader in commercial rooftop and community solar, needed a digital presence that reflects their mission of clean energy access and innovation. We built a site filled with custom illustrations, video reels, and messaging that resonates with both commercial clients and communities, highlighting sustainable solutions and measurable impact. :contentReference[oaicite:0]{index=0}

Research & User Insights

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  User Research:

  Audit of existing brand identity, stakeholder interviews, competitive analysis in the solar / clean energy sector. :contentReference[oaicite:1]{index=1}
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  Target Audience:

  Commercial real estate owners, institutional investors, public entities, community members. :contentReference[oaicite:2]{index=2}
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  User Personas:

  Real estate executives evaluating solar ROI, municipal officials evaluating sustainability plans, community participants seeking solar access.

Solar Landscape already had strong credentials: over 800 megawatts developed, major partnerships, and a vision of turning rooftops into revenue-generating clean energy assets. :contentReference[oaicite:3]{index=3} The website had to match that narrative: credible, high-performing, and inspiring.

Problem Statement

• The previous site lacked storytelling and visual impact to fully showcase Solar Landscape’s achievements and mission. :contentReference[oaicite:4]{index=4}
• Navigation and user flow were constrained, making it hard for prospective clients or community stakeholders to find key information.
• Need for integrated, high-quality multimedia (videos, illustrations) to communicate complex solar concepts simply and clearly.

Final Outcome & Impact:

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  Before vs. After UI Comparison:

  From a standard informational site to a visually compelling, brand-forward platform with storytelling, multimedia, and modern UX.
• The updated site highlights the scale of Solar Landscape’s projects and mission, building trust with clients and stakeholders.
• Improved user engagement, clearer calls to action, and better presentation of services and sustainability impact.

The new platform helps Solar Landscape communicate authority in the clean energy sector. With a mix of visuals, narrative, and strategic content flow, it aligns their online identity with their mission and capabilities.